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Senior Care Web Sites
 
Senior care is a rapidly growing industry. More and more people have started researching for senior care online long before their situation becomes a crisis. A professional, effective web site is often viewed as an indispensable component of a reputable senior care facility. Web site visitors will associate their first impression with the overall quality of the organization.

With over 12 years of experience in web development, NetLiance experts will work closely with your staff to create a high quality, interactive web site that can project the desired image, connect with the community, and make your services their choice for care.

 

NetLiance understands the unique challenges you face in senior care. Our experts will combine branding, content, and usability to create a beautiful, compelling, and senior-friendly web site that can best present your offerings.

  • Creating an online image to differentiate your facility from other providers
  • Presenting the strengths and advantages of the services you provide
  • Providing interactive tools for families to connect with their seniors
  • Strengthening the relationship between the seniors and their families
  • Increasing community awareness and reaching out to potential customers
  • Keeping current customers and their families informed and happy
States your own branding and style
The web site is an organic part of your marketing strategy and your organization. To build and maintain a strong online brand identity, the design of the web site must be consistent with your other initiatives and marketing messages.
 
Is easy to use for seniors and older adults
A majority of senior care web site visitors are seniors or their children who are in the 40s or 50s. Making the web site easy to use for these age groups is one of the top priorities in our senior care design process. To ensure your website meets these criteria, NetLiance follows the recommended senior usability design guidelines from consumer and government agencies.
 
Has a clear navigation structure and well-written content
Many families are exploring senior care services online but are often confused by the wide range of options. The navigation of the web site should prominently feature the key services you provide. Visitors should be able to get to the key pages with less than a few mouse clicks. NetLiance will analyze your content and recommend a user friendly navigation structure.
 
Contains adequate supporting materials
A picture is worth more than a thousand words. Supporting materials such as photos, videos, virtual tours, and podcasts make your web site fun to visit and will leave a memorable impression. During the design process, NetLiance will make these elements integral parts of the web site.
 
Has well-written, interesting, and up-to-date content
Nobody likes to read large stretches of pure text. Usability studies indicate that Internet users "scan" the page instead of reading word-by-word. The content should be focused on features and benefits, easy to understand, and fun to read. NetLiance marketing experts will work with your internal staff to create engaging and effective content for your web site. The NetLiance content management system, netCMS, gives you the flexibility to update the web site right from your own computer, making it easy to keep the web site fresh and updated.
 
  • Senior Care Providers
  • Independent Living
  • Assisted Living Facilities
  • Alzheimer’s Care
  • Skilled Nursing Facilities
  • Senior Home Care
  • Senior Home Healthcare
  • Adult Day Care
  • Care Planning & Management
  • Durable Medical Equipment
  • Senior Financial Planning
  • Home Health Aides
  • Legal Assistance
  • Meal Preparation
  • Personal Emergency Response
 

To ask a question or to get started,
call 1-877-459-6709 and speak to a knowledgeable product specialist.

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