Carlsbad, CA, April 15, 2010 — NetLiance, a web technology provider and certified search engine marketing firm, launched Search Engine Marketing (SEM) campaigns for Bee Friendly Bee Removal in October 2009. The SEM efforts reached a major milestone when Bee Friendly Bee Removal expanded its operations from Southern California to the entire state as a result of a growing stream of high quality leads from search engines.

Bee Friendly Bee Removal specializes in safe, eco-friendly live bee removal services for residential and commercial clients. In the fall of 2009, the owners turned to NetLiance to create an online marketing strategy to aggressively capture the live bee removal market in California and neighboring states. After in-depth market analysis, NetLiance proposed a comprehensive plan to realize the owners’ vision and goals. The NetLiance creative team developed a captivating, brand-centric web site as the start point of the online marketing initiatives. During the initial development, Search Engine Marketing elements were built into the structure of the web site to lay the foundation for future on-page and off-page optimization and lead tracking.

After the launch of the web site, SEM efforts were quickly set in motion. The online competition for bee removal services was fierce, with some companies spending over $8000 per month in Pay-Per-Click (PPC) ads. Although working with a smaller budget, through a combination of exhaustive keyword research, iterative ad optimization, and thorough bid analysis, NetLiance SEM experts were able to generate highly specific, geographically-targeted PPC leads that carried over 80% of conversion rate.

In addition to PPC, NetLiance balanced the SEM effort with persistent page and video optimization to achieve top rankings in the natural search results. Top rankings in natural search results establish the credibility of the web site and, in the long run, generate valuable leads without expensive per click cost. In April 2010, NetLiance launched a Video Search Engine Optimization (VSEO) initiative in response to Google’s increasing focus on web sites that display videos.

The overall online marketing strategy brought success not only in the initial target market of Southern California, but also in Northern California, as the owners envisioned. Continued Search Engine Marketing is currently underway to sustain the growth of Bee Friendly Bee Removal in California and neighboring states.

About NetLiance
With over 12 years of experience in search engine marketing, NetLiance excels in providing cost effective and innovative web solutions to help organizations meet their business needs. In addition to search engine marketing, NetLiance also specializes in web site development, web application development, and managed hosting. The market segments served by NetLiance include small and medium businesses, health care and senior care, and the public sector. Learn more at www.NetLiance.com.

About Bee Friendly Bee Removal
Bee Friendly Bee Removal specializes in safe, organic live bee removal services. Its technical team is comprised of experienced professionals in removing bees, wasps and hornets from residential homes and yards as well as commercial properties. Bee Friendly Bee Removal provides 100% guarantee of their work. Emergency same day services are available 24 hours a day, 365 days a year. Learn more at www.Bee-Friendly-Bee-Removal.com.